When it comes to marketing, the tactile experience of print marketing is an exciting way to reach your customers. It's no secret that personalized print marketing campaigns can leave a lasting impact on your audience. 


If you're considering your first venture into this realm, it's important to get it right. We'll guide you through the essential steps to tackle your first personalized print marketing campaign successfully.

Define your objectives

Just like with any marketing campaign, the first step is to clearly define your objectives. What do you aim to achieve with your print campaign? Whether it's increasing sales, generating leads, or building brand awareness, a well-defined objective will guide your entire campaign.

Know your audience

Segmentation is the key to personalization. Divide your audience into distinct groups based on shared characteristics. For example, you might create segments for new customers, loyal customers, or those who haven't engaged with your brand in a while. Each group will receive content tailored to their specific needs and interests.

Segment your audience

To personalize your print marketing, you need data. Collect data from various sources, such as your CRM system, website analytics, and customer surveys. This information will help you create personalized content and offers that resonate with your target audience.

Gather relevant data

The heart of a personalized print campaign lies in understanding your audience. Create detailed customer personas based on demographics, preferences, and behaviors. Consider factors like age, location, purchase history, and past interactions with your brand. The more you know about your audience, the more personalized and effective your campaign can be.

Choose the right print materials

Selecting the right print materials is essential for the success of your campaign. Consider the type of materials that align with your brand and your audience's preferences. You may opt for postcards, brochures, catalogs, or even custom packaging, depending on your goals and budget.


Crafting personalized content

Creating personalized content is where the magic happens. Use the data you've gathered to tailor your messaging. Personalization can go beyond simply addressing recipients by their name. Customize the content to their preferences, such as product recommendations based on past purchases, exclusive offers, or content that aligns with their interests.

Design for impact

Design plays a crucial role in the effectiveness of your print materials. Your design should be visually appealing, easy to read, and align with your brand's aesthetics. Make sure to include compelling visuals, concise copy, and a strong call to action.

Print and fulfilment

Once your materials are designed and ready, it's time to print and fulfill the campaign. Quality matters in print marketing, as it reflects on your brand's image.

How can Cober help?

Cober can help you with your personalized print marketing campaign from beginning to delivery. Our in-house production creative team can help you bring your ideas into tangible designs before hitting the production floor. From branded stationary, to catalogue design, to packaging, our creative team has years of marketing and design experience, mixed with exceptional print knowledge to make sure that your ideas are not only deployed strategically but also deliver the results that you are looking for.

You can watch your highly effective marketing campaigns come to life with our best in class equipment and our print specialists on staff. Combined with our Canada Post partnership, we ship daily across Canada, the US and Internationally to provide unique and personal attention to every one of your products & campaigns.



Post by Cober Team
February 15, 2024