--- title: "Spotlight: Rachel Crowther promoted to Director of Sales and Marketing at Cober" description: With a new year comes new and exciting changes at Cober! image: https://learnmore.cobersolutions.com/hubfs/Cober_Email_Stamps_EVENT%20copy%203-1-1.png --- [![](https://learnmore.cobersolutions.com/hs-fs/hubfs/Cober_RGB_Logo_Positive-3.png?width=2059&height=804&name=Cober_RGB_Logo_Positive-3.png)](http://cobersolutions.com) - Return to Cober - [Home](https://cobersolutions.com) - [About Us](https://cobersolutions.com/about-us/) - [Services](https://cobersolutions.com/services-2/) - [Print Partnership](https://cobersolutions.com/print-partnership/) - [Sustainability](https://cobersolutions.com/sustainability/) - [Careers](https://cobersolutions.com/careers/) - [Our Blog](https://learnmore.cobersolutions.com/cober-blog) - [Contact Us](https://cobersolutions.com/contact-us/) ![Spotlight: Rachel Crowther promoted to Director of Sales and Marketing at Cober](https://learnmore.cobersolutions.com/hubfs/Cober_Email_Stamps_EVENT%20copy%203-1-1.png) [Press Releases](https://learnmore.cobersolutions.com/cober-blog/tag/press-releases) [People of Cober](https://learnmore.cobersolutions.com/cober-blog/tag/people-of-cober) # Spotlight: Rachel Crowther promoted to Director of Sales and Marketing at Cober by [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on January 4, 2023 [Back](https://learnmore.cobersolutions.com/cober-blog) Spotlight: Rachel Crowther promoted to Director of Sales and Marketing at Cober Share [mailto:?subject=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change%20&body=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change&media=https://8296807.fs1.hubspotusercontent-na1.net/hubfs/8296807/Cober_Email_Stamps_EVENT%20copy%203-1-1.png](mailto:?subject=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change%20&body=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change&media=https://8296807.fs1.hubspotusercontent-na1.net/hubfs/8296807/Cober_Email_Stamps_EVENT%20copy%203-1-1.png) ![Cober Team](https://learnmore.cobersolutions.com/hubfs/Cober_RGB_C_Icon.png) ###### Cober Team [Back to main blog](https://learnmore.cobersolutions.com/cober-blog) Share [mailto:?subject=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change%20&body=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change&media=https://8296807.fs1.hubspotusercontent-na1.net/hubfs/8296807/Cober_Email_Stamps_EVENT%20copy%203-1-1.png](mailto:?subject=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change%20&body=Check%20out%20https://learnmore.cobersolutions.com/cober-blog/press-release-withanewyearcomes-big-change&media=https://8296807.fs1.hubspotusercontent-na1.net/hubfs/8296807/Cober_Email_Stamps_EVENT%20copy%203-1-1.png)   With a new year comes new and exciting changes at Cober! It is bittersweet that we announce our Director of Sales and Marketing, Gord Saray, has retired after an incredible 36 year career in the paper and print industry. The Cober team wishes him all the best and thanks him for playing a huge role in our continued success. With that said, we are also thrilled to announce the promotion![9221-Colour](https://learnmore.cobersolutions.com/hs-fs/hubfs/9221-Colour.jpeg?width=328&height=492&name=9221-Colour.jpeg) of our Consumer Driven Sales Lead, Rachel Crowther, into her new role as Director of Sales and Marketing! Over the last five years, Rachel has proven herself as the best fit for this role to lead and guide the Cober Sales Team into the future. She recently did an interview with [PrintAction](https://www.printaction.com/133187-2/)about her new role. When asked about some of the biggest opportunities in the print industry, she said "Just like the rest of the world, print is powered by technology. Investing in a progressive infrastructure, be it on the shop floor, with your internal talent, or via the systems and programs you create to streamline workflows, smart technology supports solid business. At Cober, we are incredibly fortunate to have teams that respect the place technology has in our business. It has been a game-changing factor in our growth. We also must talk about sustainability, and not just about the ink on paper, but how the business functions. It’s hands down a complicated exploration, but it’s a conversation that must be had. Businesses and consumers are demanding it. If you can figure out how to make that an honest part of your organization’s MO, and thus understand the value that can add to the partners you support and, potentially, their end users, then you’re checking a lot of boxes." For the full interview, click [here](https://www.printaction.com/133187-2/)and join us in congratulating Rachel on this well deserved promotion. [Previous Post](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-new-speedmaster-xl-106-from-heidelberg) [View All](https://learnmore.cobersolutions.com/cober-blog) [Next Post](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-is-expanding) ### Related Posts [![Press Release: Cober Solutions invests in two new HP Indigo 100K presses](https://learnmore.cobersolutions.com/hubfs/HPindigoBARAKkeyvisualsV011_20200309185021.jpg)](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-100k-hp) 3 min read [Press Releases](https://learnmore.cobersolutions.com/cober-blog/tag/press-releases) [Equipment Investments](https://learnmore.cobersolutions.com/cober-blog/tag/equipment-investments) ##### [Press Release: Cober Solutions invests in two new HP Indigo 100K presses](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-100k-hp) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on September 14, 2021 Cober Solutions expands digital business with investment in two new HP Indigo 100K presses. [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-100k-hp) [![Spotlight: Our Muller Martini Perfect Binder](https://learnmore.cobersolutions.com/hubfs/VBA-Vareo-PRO-InfiniTrim_02.jpg)](https://learnmore.cobersolutions.com/cober-blog/our-new-muller-martini-perfect-binder) 2 min read [Press Releases](https://learnmore.cobersolutions.com/cober-blog/tag/press-releases) [Equipment Investments](https://learnmore.cobersolutions.com/cober-blog/tag/equipment-investments) ##### [Spotlight: Our Muller Martini Perfect Binder](https://learnmore.cobersolutions.com/cober-blog/our-new-muller-martini-perfect-binder) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on October 17, 2023 In the world of bookbinding, efficiency, precision, and quality are essential for meeting the demands of modern... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/our-new-muller-martini-perfect-binder) [![Press Release: Cober to Install New Speedmaster XL 106 from Heidelberg](https://learnmore.cobersolutions.com/hubfs/Cober_HeidelbergPost_FB_IN-1.jpg)](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-new-speedmaster-xl-106-from-heidelberg) 3 min read [Press Releases](https://learnmore.cobersolutions.com/cober-blog/tag/press-releases) [Equipment Investments](https://learnmore.cobersolutions.com/cober-blog/tag/equipment-investments) ##### [Press Release: Cober to Install New Speedmaster XL 106 from Heidelberg](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-new-speedmaster-xl-106-from-heidelberg) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on February 8, 2022 Cober to Install New Speedmaster XL 106 from Heidelberg with First Plate-to-Unit Machine in North America [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/press-release-cober-to-install-new-speedmaster-xl-106-from-heidelberg) [![Cober acquires Alberta based West Canadian Digital Imaging (WCD) print division](https://learnmore.cobersolutions.com/hubfs/Cober_WCD_BlogBanner_1800x500.jpg)](https://learnmore.cobersolutions.com/cober-blog/cober-acquires-wcd) 3 min read [Press Releases](https://learnmore.cobersolutions.com/cober-blog/tag/press-releases) [Acquisitions](https://learnmore.cobersolutions.com/cober-blog/tag/acquisitions) ##### [Cober acquires Alberta based West Canadian Digital Imaging (WCD) print division](https://learnmore.cobersolutions.com/cober-blog/cober-acquires-wcd) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on September 18, 2024 Cober, with headquarters in Kitchener Ontario, is pleased to announce its acquisition of Alberta based West Canadian... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/cober-acquires-wcd) [![A look into North America's first Plate to Unit device](https://learnmore.cobersolutions.com/hubfs/20220804_Saxoprint_Plate_to_unit_3.jpeg)](https://learnmore.cobersolutions.com/cober-blog/a-look-at-noth-americas-first-plate-to-unit-press) 3 min read [Press Releases](https://learnmore.cobersolutions.com/cober-blog/tag/press-releases) [Equipment Investments](https://learnmore.cobersolutions.com/cober-blog/tag/equipment-investments) ##### [A look into North America's first Plate to Unit device](https://learnmore.cobersolutions.com/cober-blog/a-look-at-noth-americas-first-plate-to-unit-press) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on August 9, 2023 Cober is the first company in North America to implement Heidelberg's industry changing Plate to Unit device, which... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/a-look-at-noth-americas-first-plate-to-unit-press) [![Spanning the divide: The power of combining print and digital marketing](https://learnmore.cobersolutions.com/hubfs/BlogBanner_DigitalPrint%20(1).jpg)](https://learnmore.cobersolutions.com/cober-blog/spanning-the-divide) 5 min read [Industry Knowledge](https://learnmore.cobersolutions.com/cober-blog/tag/industry-knowledge) [Digital Print Marketing](https://learnmore.cobersolutions.com/cober-blog/tag/digital-print-marketing) ##### [Spanning the divide: The power of combining print and digital marketing](https://learnmore.cobersolutions.com/cober-blog/spanning-the-divide) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on October 19, 2023 In today's rapidly evolving digital landscape, it's easy to assume that print marketing has taken a back seat to its... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/spanning-the-divide) [![Print Beyond Boundaries: 7 Ways to Stand Out at Your Next Trade Show or Conference](https://learnmore.cobersolutions.com/hubfs/Tradeshow_Crowd_BANNER.jpg)](https://learnmore.cobersolutions.com/cober-blog/trade-shows) 4 min read [Industry Knowledge](https://learnmore.cobersolutions.com/cober-blog/tag/industry-knowledge) [Trade Shows](https://learnmore.cobersolutions.com/cober-blog/tag/trade-shows) ##### [Print Beyond Boundaries: 7 Ways to Stand Out at Your Next Trade Show or Conference](https://learnmore.cobersolutions.com/cober-blog/trade-shows) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on April 25, 2024 In a sea of exhibitors competing for attention at trade shows and conferences, making a lasting impression requires... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/trade-shows) [![The digital age of ink and paper: The role of technology in the print industry](https://learnmore.cobersolutions.com/hubfs/AdobeStock_614574056.jpeg)](https://learnmore.cobersolutions.com/cober-blog/role-of-technology-in-print) 6 min read [Digital Print](https://learnmore.cobersolutions.com/cober-blog/tag/digital-print) [technology](https://learnmore.cobersolutions.com/cober-blog/tag/technology) ##### [The digital age of ink and paper: The role of technology in the print industry](https://learnmore.cobersolutions.com/cober-blog/role-of-technology-in-print) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on January 18, 2024 In today's digital age, while screens have become our primary source of information and entertainment, the enduring... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/role-of-technology-in-print) [![The Timeless Appeal of Print: Why it endures](https://learnmore.cobersolutions.com/hubfs/CoberBlog_TimelessPrint_BANNER.jpg)](https://learnmore.cobersolutions.com/cober-blog/timeless-appeal-of-print) 3 min read [Industry Knowledge](https://learnmore.cobersolutions.com/cober-blog/tag/industry-knowledge) [History](https://learnmore.cobersolutions.com/cober-blog/tag/history) ##### [The Timeless Appeal of Print: Why it endures](https://learnmore.cobersolutions.com/cober-blog/timeless-appeal-of-print) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on March 21, 2024 From the turn of a book's page to the texture of a well-crafted poster, print offers a tangible and timeless... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/timeless-appeal-of-print) [![Creating the perfect package](https://learnmore.cobersolutions.com/hubfs/Blog_Packaging_Banner.jpg)](https://learnmore.cobersolutions.com/cober-blog/designing-the-perfect-package) 6 min read [Industry Knowledge](https://learnmore.cobersolutions.com/cober-blog/tag/industry-knowledge) [packaging](https://learnmore.cobersolutions.com/cober-blog/tag/packaging) ##### [Creating the perfect package](https://learnmore.cobersolutions.com/cober-blog/designing-the-perfect-package) By [Cober Team](https://learnmore.cobersolutions.com/cober-blog/author/cober-team) on November 17, 2023 In today's competitive marketplace, where countless products vie for consumers' attention, it is essential to create... [Continue Reading](https://learnmore.cobersolutions.com/cober-blog/designing-the-perfect-package) ### Get Cober news directly in your inbox. Subscribe ### Stay up to date [![Cober_RGB_Logo_Reverse-1](https://learnmore.cobersolutions.com/hs-fs/hubfs/Cober_RGB_Logo_Reverse-1.png?width=150&height=40&name=Cober_RGB_Logo_Reverse-1.png "Cober_RGB_Logo_Reverse-1")](http://cobersolutions.com) With deep family roots and over 100+ years of experience, Cober is one of Canada's premier print manufacturers. Evolving together with our clients through collaboration, empathy, innovation and sustainability.  Menu - [Home](https://cobersolutions.com/) - [About Us](https://cobersolutions.com/about-us/) - [Services](https://cobersolutions.com/services-2/) - [Print Partnership](https://cobersolutions.com/print-partnership/) - [Sustainability](https://cobersolutions.com/sustainability/) - [Careers](https://cobersolutions.com/careers/) - [Contact Us](https://cobersolutions.com/contact-us/) 1351 Strasburg Road Kitchener, ON, Canada N2R 1H2 84 Saunders Road Barrie, ON, Canada L4N 9A8 201, 1601 9 Ave SE Calgary, AB, T2G 0H4 11755 108 Ave NW Edmonton, AB, T5H 1B8 [519 745 7136](tel:519%20745%207136) [1 800 263 7136](tel:1%20800%20263%207136) **COPYRIGHT © COBER. ALL RIGHTS RESERVED** - - -